CHAMBERSBURG, Pa.— Since 1978, The Tide® (www.TheTide.org) ministry has been using radio broadcasts to share the Gospel throughout India. With only 2% of the population professing to be Christian, The Tide®ministry is more determined than ever to reach those who might not have heard the Gospel message. One avenue to reach the local communities in India is through the highly successful children’s television program that specifically strives to share the Gospel with children. The program is spoken in Hindi, the prevalent language in the area, in order to better relate to the children watching.
The Good News Hindi television show is being aired through Subsandesh TV within India and reaches a broader demographic segment than the current radio programs, which are broadcast through shortwave from outside India. The Good News children’s program has produced 13 episodes, each one having 25,000 views, and has recently been uploaded to YouTube for an even larger viewing platform. It is not only reaching children, but adults who are also drawn to the Good News of Jesus that offers hope to anyone who seeks the light in the darkness. The Tide® ministry is currently working on the second season of this children’s Gospel TV show.
The Tide® Director Don Shenk remarked on the success of the show in reaching children with the Gospel: “We praise God for the great opportunity that He has given us to telecast the Good News in a satellite TV channel through which many boys and girls listen to the Gospel every week and grow in the knowledge of our Lord Jesus Christ. This unique method has become an effective way of communicating the Gospel with the children. The feedback that we receive from the field tells us the importance of satellite ministry and what a blessing it is for the children, especially those living in northern Indian villages.”
Shenk also commented, “It is amazing to know that besides children, there have been multiple adults who called and said they were touched by our Good News programs.”
Due to the success of this program, The Tide® ministry is working to duplicate the TV show in the Bengali language to reach the millions of Bengali speaking children who need to be exposed to the Gospel, but don’t speak Hindi.
The Tide® ministry is currently celebrating its 75th year of global mission, all while looking forward to the next seven decades with their plan called “The Tide® Diamond Vision:”
- Amplify – The Tide ministry will increase ministry initiatives so that more people can experience God’s grace.
- Magnify – The Tide ministry will work to grow its support base to an expanded demographic.
- Solidify – The Tide ministry will develop and supply more resources to help new believers to grow in their faith and live in right relationship with God.
- Verify – The Tide ministry will measure the effectiveness of its activities to both manage them well and to demonstrate the efficient stewardship of resources.
- Glorify – The Tide ministry will strive to ensure that all it does to achieve its vision will bring glory to God.
For more information about The Tide broadcast projects, history, radio programs around the world, special year-long campaigns, the weekly Global Update radio features or other news, visit its website at www.thetide.org or its Facebook page.
In addition, The Tide ministry is actively looking for people godly and manly enough to take up the 2022 “Year Beard” challenge. Visit www.YearBeard.org for background and to meet some of the participants who are growing out their facial hair to raise awareness and financial support to help The Tide ministry reach an additional 1 million people with the name of Jesus next year.
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To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact Media@HamiltonStrategies.com, Beth Harrison, 610.584.1096, ext. 105, or Deborah Hamilton, ext. 102.
To inquire about airing any of The Tide® ministry radio broadcasts, contact Michael Hamilton, 610.584.1096, ext. 101.