The Tide® Ministry is Bringing a New Face to Global Ministry… and it’s a Hairy One

At the start of the new year, many people around the world prepare their New Year’s Resolutions. The majority of Americans resolve to be healthier, save more money, or climb the corporate ladder. However, men across America are rising to a much hairier challenge.

As we celebrate our 3rd anniversary of the Year Beard® challenge, we are looking for more men than ever to participate. These men will grow beards to raise awareness for the ministry so that radio broadcasts can continue to expand around the globe.

Don Shenk, director of The Tide® Ministry, commented, “Growing a beard starts with a decision and is followed by a patient process of care and grooming. Consequently, Christian men who grow out their beards are modeling the same principles while making disciples for Christ.”

In addition to growing beards, men who are willing to grow their “head hair” out for an even hairier experience are welcome to join in the challenge. Through Year Beard, the hairy guys will each have a goal that will help our Gospel radio broadcasts expand around the world in Asia, Africa, Europe and the Middle East.

“There are bearded men all over the world,” said Shenk. “But there’s a distinction between many of those bearded men and the bearded men participating in this challenge; that distinction is in the heart. My desire is to see more hearts change, and every bit of support that comes in makes it possible for more people to hear the Gospel message and have their hearts transformed.”

Participants in the Year Beard challenge can sign up to grow out their hair for three, six, or twelve months with the goal to raise money each month for The Tide® ministry. A motivating factor is the knowledge that for every dollar given, 20 more people worldwide can hear about Jesus.

Depending on the time commitment, participants receive t-shirts, beard combs, beard oil, and a devotional book called Bearded Gospel Men, along with conversation starters such as country fact sheets, a testimony sheet, and a pocket info card so they can speak to potential donors about The Tide® ministry. Those who raise the most money throughout the year will be eligible to win sporting event tickets and gift cards.

Be sure to contact us today if you or someone you know is ready to become the new face of world missions.

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