The Tide® Ministry Provides Creative Solutions to Share the Gospel in Thailand

CHAMBERSBURG, Pa.— Studies report that approximately 85% of people in Thailand are Buddhist, and less than two percent of residents admit they are Christian. These numbers make it clear to Christians—including The Tide® ( ministry—that there is a significant amount of people that have not had the chance to hear the Gospel and accept Jesus as their Savior.

The Tide® ministry is a 75-year-old, highly respected global and missional outreach ministry that shares the Gospel daily in over 30 different languages in 39 countries on three continents.Millions of people are reached including those in Thailand, Afghanistan, Albania, Bhutan, India, Kosovo, Mozambique, Nepal, Nigeria, Pakistan, and Zimbabwe.

The Tide® ministry has had to come up with unique methods to share the Good News in Thailand. The goal is to present the gospel message in the clearest and easiest way to understand. So, in addition to the “Life’s Answers” radio broadcast that currently airs in Thailand, a YouTube channel was created with over 60 videos that explain the message of Christ in a variety of ways. These videos are also uploaded to Facebook in order to maximize exposure.

“Our goal is to spread the love of Christ to people all around the world, no matter the avenue,” stated The Tide® Director Don Shenk. “When Reverend Charlie Byers started ‘The Gospel Tide Hour’ broadcast 75 years ago, radio broadcasts were the latest innovation, and we are determined to keep that spirit of originality. In addition to our popular radio broadcasts, we are coming up with new and creative solutions that are designed to best engage as many people as possible with the Gospel.”

The Tide® ministry is also utilizing other methods to reach the lost in Thailand. The “Line” social media app is being used to promote “Walking with God,” a seven- to ten-minute daily devotional sponsored by The Tide® ministry. The staff plans to continue this devotional into the upcoming year after seeing positive responses from the local community.

The Tide® is currently celebrating the past 75 years of global missions, while also looking forward to the next seven decades with their plan called “The Tide® Diamond Vision:”

  • Amplify – The Tide ministry will increase ministry initiatives so that more people can experience God’s grace.
  • Magnify – The Tide ministry will work to grow its support base to an expanded demographic.
  • Solidify – The Tide ministry will develop and supply more resources to help new believers to grow in their faith and live in right relationship with God.
  • Verify – The Tide ministry will measure the effectiveness of its activities to both manage them well and to demonstrate the efficient stewardship of resources.
  • Glorify – The Tide ministry will strive to ensure that all it does to achieve its vision will bring glory to God.

For more information about The Tide broadcast projects, history, radio programs around the world, special year-long campaigns, the weekly Global Update radio features or other news, visit its website at or its Facebook page. Read more about The Tide ministry and Director Don Shenk here.

In addition, The Tide ministry is actively looking for people godly and manly enough to take up the 2021 “Year Beard” challenge. Visit for background and to meet some of the participants who are growing out their facial hair to raise awareness and financial support to help The Tide ministry reach an additional 1 million people with the name of Jesus next year.


To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact [email protected], Beth Harrison, 610.584.1096, ext. 105, or Deborah Hamilton, ext. 102.