The Tide® Ministry Encourages Large-Scale Growth in Zimbabwe

CHAMBERSBURG, Pa.— Celebrating 75 years of service for Christ, The Tide® (www.TheTide.org)  ministry is continuing its mission of spreading the hope of Christ worldwide. The Tide® ministry tells the truth of the Gospel to people through radio broadcasts all around the world, all spoken in the heart languages people were born to speak. The Tide® ministry shares the Gospel daily in over 30 different languages in 39 countries on three continents, reaching millions of people including those in Afghanistan, Albania, Bhutan, India, Kosovo, Mozambique, Nepal, Nigeria, Pakistan, Thailand, and Zimbabwe.

The Tide® ministry has been evangelizing to Zimbabwe since 1983, and the Ndebele language radio program called ‘Amagugu Evangeli’ continues to make great strides. Many Zimbabweans identify as Christian, but many still participate in traditional African religious practices including ancestral spirit worship and witchcraft. Even though Zimbabwe has been fairly extensively evangelized there are still many who need to hear the gospel message, and others who are hungry to learn more about Jesus Christ.

Even as they celebrate their longevity in the area, The Tide® ministry in Zimbabwe is already planning for more growth in the next ten years. According to the team, The Tide® ministry has some short-term goals such as hiring new staff or publishing a magazine, but also has some bigger goals, such as buying a vehicle to visit listeners or even owning their own television station.

Don Shenk, director of The Tide® ministry, stated, “We are excited and encouraged to see our global partners embracing our vision and seeking God’s guidance in how to fulfill that vision in the context of their own ministry structures and goals.  Some of the goals that ‘Amagugu Evangeli’ is aiming towards over the next ten years may seem very ambitious, but anything that God has inspired is achievable through faith and cooperative participation between His adopted children who have significant resources and those who have great need.”

Looking ahead to the next 75 years, The Tide® ministry and its partners will focus on the core foundations of “The Tide Diamond Vision”:

  • Amplify – The Tide ministry will increase ministry initiatives so that more people can experience God’s grace.
  • Magnify – The Tide ministry will work to grow its support base to an expanded demographic.
  • Solidify – The Tide ministry will develop and supply more resources to help new believers to grow in their faith and live in right relationship with God.
  • Verify – The Tide ministry will measure the effectiveness of its activities to both manage them well and to demonstrate the efficient stewardship of resources.
  • Glorify – The Tide ministry will strive to ensure that all it does to achieve its vision will bring glory to God.

For more information about The Tide broadcast projects, history, radio programs around the world, special year-long campaigns, the weekly Global Update radio features or other news, visit its website at www.thetide.org or its Facebook page. Read more about The Tide ministry and Director Don Shenk here.

In addition, The Tide ministry is always actively looking for people godly and manly enough to take up the 2021-2022 “Year Beard” challenge. Visit www.YearBeard.org for background and to meet some of the participants who are growing out their facial hair to raise awareness and financial support to help The Tide ministry reach an additional 1 million people with the name of Jesus next year.

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To schedule interviews with Don Shenk, director of The Tide® global radio ministry, contact Media@HamiltonStrategies.com, Beth Harrison, 610.584.1096, ext. 105, or Deborah Hamilton, ext. 102.