The Tide® Gospel Radio Shares the Hope of Christ in ‘Heart Languages’ in India, Nepal, and Bhutan

CHAMBERSBURG, Pa.— There is a global thirst for knowledge of Christ all around the globe. Places full of darkness that have never heard of the light of Christ are seeking the truth of the Gospel like never before. However, it is difficult to discover God’s word if it isn’t told in a language people can understand.

This is where The Tide® (www.TheTide.org) ministry comes in. 

Celebrating 75 years of service for Christ, The Tide® ministry has made it their mission to spread the Gospel to people through radio broadcasts all around the world, all spoken in “heart languages” or the local languages of a given area. The Tide® ministry shares the Gospel daily in over 30 different languages in 39 countries on three continents, reaching millions of people including those in Afghanistan, Albania, Bhutan, India, Kosovo, Mozambique, Nepal, Nigeria, Pakistan, Thailand, and Zimbabwe. 

In India, Nepal, and Bhutan, there are 12 different radio programs in 11 different languages, all designed to reach those in the region who have not yet heard the Good News. By offering so many language options, The Tide® ministry hopes to widen their reach of people tuning in to hear about Christ. In addition to the radio broadcasts, The Tide® gives listeners the option to write in and ask for brochures and pamphlets that give more information about Christ and salvation, also in the heart languages of a local area. 

One listener wrote and stated, “Last week for the first time, I got an opportunity to listen to your radio program in my own language. It is an interesting program and I would [like to] try to listen to it again. I want to know more about Jesus Christ. Please send me some literature for my study [in a few different languages.]”

The Tide® Director Don Shenk stated, “Using people’s heart languages is a key component of what we do here at The Tide® ministry. It allows people who have never heard the Gospel make a stronger and more intimate connection with Christ because they can understand the message on a more personal level.”

Shenk concluded, “The fact is that we have a global God—if we are to share the truth about God around the world, we need to utilize the best methods of doing so, such as sharing the message in heart languages.”

The Tide® is currently celebrating the past 75 years of global missions, while also looking forward to the next seven decades with their plan called “The Tide®Diamond Vision:”

  • Amplify – The Tide ministry will increase ministry initiatives so that more people can experience God’s grace.
  • Magnify – The Tide ministry will work to grow its support base to an expanded demographic.
  • Solidify – The Tide ministry will develop and supply more resources to help new believers to grow in their faith and live in right relationship with God.
  • Verify – The Tide ministry will measure the effectiveness of its activities to both manage them well and to demonstrate the efficient stewardship of resources.
  • Glorify – The Tide ministry will strive to ensure that all it does to achieve its vision will bring glory to God.

For more information about The Tide broadcast projects, history, radio programs around the world, special year-long campaigns, the weekly Global Update radio features or other news, visit its website at www.thetide.org or its Facebook page. Read more about The Tide ministry and Director Don Shenk here.

In addition, The Tide ministry is actively looking for people godly and manly enough to take up the 2021 “Year Beard” challenge. Visit www.YearBeard.org for background and to meet some of the participants who are growing out their facial hair to raise awareness and financial support to help The Tide ministry reach an additional 1 million people with the name of Jesus next year.

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To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact [email protected], Beth Harrison, 610.584.1096, ext. 105, or Deborah Hamilton, ext. 102.

Letters From Abroad

A sampling of letters from those whose hearts have been touched by The Tide radio programs. (Full names and some locations are not included to protect identity)

Persevering in Pakistan

“We are trying our level best to reach many people through different sources with the message of love and salvation and believe this is the Word of God which does not return back without bearing fruit.” Z.- Director of Pakistan Christian Recording Ministries