The Tide® Gospel Radio Shares the Hope of Christ in ‘Heart Languages’ in India

There is a global thirst for knowledge of Christ all around the globe. Places full of darkness that have never heard of the light of Christ are seeking the truth of the Gospel like never before. However, it is difficult to discover God’s word if it isn’t told in a language people can understand.

This is where The Tide® ministry comes in.

Celebrating 75 years of service for Christ,  we have made it our mission to spread the Gospel to people through radio broadcasts all around the world, all spoken in “heart languages” or the local languages of a given area. Through our partners we are able to share the Gospel daily in over 30 different languages in 39 countries on three continents, reaching millions of people including those in Afghanistan, Albania, Bhutan, India, Kosovo, Mozambique, Nepal, Nigeria, Pakistan, Thailand, and Zimbabwe.

Director Don Shenk stated, “Using people’s heart languages is a key component of what we do here at The Tide® ministry. It allows people who have never heard the Gospel make a stronger and more intimate connection with Christ because they can understand the message on a more personal level.”

In India, there are 12 different radio programs in 11 different languages, all designed to reach those in the region who have not yet heard the Good News. By offering so many language options, we hope to widen our reach of people tuning in to hear about Christ. In addition to the radio broadcasts, we give listeners the option to write in and ask for brochures and pamphlets that give more information about Christ and salvation, also in the heart languages of a local area.

One listener wrote and stated, “I am a college student, but I have been regularly listening to your Bengali radio broadcast. It is a very good radio program. Earlier I had the idea that all religions are same, but now I have come to know that Jesus Christ is the only God who can save me from my sins. I am ready to accept Jesus Christ as my personal Savior. Please pray for me to take that step.”

Shenk concluded, “The fact is that we have a global God—if we are to share the truth about God around the world, we need to utilize the best methods of doing so, such as sharing the message in heart languages.”